Why you need to be an Entrepreneur Of Life

First you need to understand why Entrepreneur? What's so special about that? What Entrepreneurs do usually?

An Entrepreneur is a guy who creates, innovate and bring new things to the world, in the business term, he creates new services, products and sell them.

In life, this would mean to create new way to living, ideas, thinkings that even you can sell them (not for money but in exchange of something else) and this would mean a lot. Not for everyone but for motivated people to that kind of success.

In each one's life there is a battle like way! Some fights for success, others for peace, others for money. Or may be for more than one.. But at the end, I guess the result is the same, which is satisfying an inner feeling of Satisfaction. And this what everyone is looking for.

So, What's you way to your deep satisfaction?
How you think to get into that?

Capitalist or Socialist? What's your business style?

You are doing business or you want one..
How do you feel about it?
What's the reason behind?

Are you acting like Capitalist? or Socialist? [and don't confuse the socialist by the USSR or the communism]

Are you Capitalist?
Do you want to maximize the profit? Find the cheapest resources in the market? even outsource to overseas?
Do you want to get your employees work 12 hours a day weekend included? Don't pay them annual leaves?
Are you doing everything to get more money for your own? And fire the guy who want's a raise?

Or Are you Socialist?
You decide what's the best for the whole company, and the employees benefit?
Do you give loans to employees who are in difficulties?
You do offer them free days to feel comfortable and relax?
Do you care what employees feel about the company? And how they are attached to emotionally?

WHAT DO YOU CHOSE?

My arguments are making socialism kind of perfect while capitalism as an evil.. But I would like you to give me your arguments and point of view!

So, what's your model??

I think what I wanted to show and compare to the pure liberal capitalism in the business level is not to the socialism that we often hear about, but something like Democracy in the business! That would be different, and means that everyone would have his word to say and not considered as a slave!

What mean for you doing Business??

Actually this is a question I'm asking..

Most of the time that seems obvious, very obvious.. FOR MONEY

But I think that if you think closer, you'll have a second reply like, don't wanna a Boss, Wanna freedom.. and may be few others.

This because the main reason to keep a business running, is money, profit and cash flow are both in relation with money. Without those, you'll die in business. But not if you're not free to decide or you're not doing perfect work.

So the real reasons are: to be rich, to feel free to decide, to realize a dream..

• For the first, I'm tell you now, if you want to be rich, and this is your motivation, better go for gambling or play lottery! You have no future in the actual business world.
• If you want to be free, think twice, you'll work twice as if you're working at other's businesses. Also you'll be responsible for your employees tasks.
• Finally, if you are motivated by realizing a dream, make your ideas real.. Than, probably this will be the reason for you to run a real, successful business.. and you'll end up RICH!

The flow is working in the opposite sense than what most want.. Dream will lead to Money, not the opposite way!

So, what is you business motivator??

Raising children to be future Entrepreneurs

World is changing fast changing and getting together. That means that human resources are easier to get. That also means that if you want to be a simple worker, that will be over for you, if it's already that make it

happen in a different way for your children!

Do you prefer security than challenge?
Do you prefer continue revenue than by-task-reward?

If you're replying by yes to both question, than you're the perfect traditional worker. And soon, you'll be useless because there is somewhere someone who can do the same thing that you, but for less money!

If the case, than the one who will win in the game will be the one who employs you and the I-can-do-it-for-less guy. And for me, I'd prefer to be the owner who give others work rather than being at others mercy.

The difference in that thinking is that we used to live the classical way of finding a job, doing good and getting a paycheck at the end of the month.

Let's change, and give the best to the next generation

In order to be effective and chance the sense of work for our next generation, we need to help them think differently, as per example:

• Don't give you child a monthly or weekly pocket money, give them by task
• Let them focus by the result, not the task that is important but what it worth
• Teach them to be effective, and don't want to stuck to the system
• Not to fear from poverty
• Don't save money, but how to get more revenue
• Think for the long run

Those are few points, is there others that you think can help raise future entrepreneurs?

Are you keeping the manager position in your startup?

Startups needs Entrepreneurial spirit and imagination, something that we miss usually in big corporate environment.

Now, how if your startup passes the startup phase and things are going just find, you're hiring more people, getting new customers, suppliers are coming to your door. At this time you may feel that you're OK. Your entrepreneur task is over (waiting may be for future moves) and now you need more a manager to keep things turning around.

YOU CAN NOW THINK ABOUT TWO OPTIONS

Wear the Manager hat

This may be the most obvious choice as you cannot think you're giving away wait you built by your own (or with your own team). Probably you're the kind of guy who knows more about the secrets of your business.

Check out the E-Myth Revisited book, and you'll see it clear that Michael E. Gerber encourage you to build your own system. Put in a model that all the business will work on. This requires a continuous work and improvement, but it will guarantee that you'll keep enjoying your business without depending on it.

This way you will be the master of your business and the trigger of your success, that's not what you run a business for?!

At one time, you may feel limited with your capacity and your ability to do things by your own.

Or,
Bring external Manager who already proved skills


The second option, is the corporate way thinking. Don't know how to do it, hire someone. Don't learn accounting, hire an accountant!

Richard Branson, one of the well know and the most successful entrepreneurs. Said one time (I guess it was on the Entrepreneur Mag) that when building Virgin, He said that at one time he found that he will not make a good manager, so he found out a good one and hire it.

Pretty easy solution to put all the commands on somebodies hands, you trust him and his skills. But be sure that he will not do all the times things that you like and you agree on.

What to chose?

To chose one of the ways, first you have to know what you want really from your business? a small successful? or big with changing the world?
I guess you have the reply!

Is it time to break all limits?

We still hearing and reading about breaking the limits and the rules in the corporate world and changing the way we used to live with few years ago.

We are talking about working from home, reducing working hours, removing Internet filtering at office's Internet access. And all that seems to be very successful and increasing the productivity.

So is it really.. LESS IS MORE?

I Thinks yes.. Absolutely

We human are like this, we don't like to be forced to do something, unless we are really motivated into.. so.. Success is a motivator, but not long work hours.. Success is motivator, but not being at the office.. Success is motivator, but not rules.

How are you feeling when doing your job?

Do you think that you have to do it because your boss asked that? Because you have to follow orders of your boss? Because you have to keep your job?

How if you are your own boss? Will you do the same thing? the same tasks? within the same time interval? with the same quality? In the same mood?

Human is like a machine using emotion as fuel. If your emotions are intense, and you are feeling happy about something, you can work hard and long hours without feeling tired. So motivation is the key of keeping you happy, emotively connected.. And READY TO BE EFFECTIVE.

1. If you are a boss, never let your employees getting emotively disconnected. Keep them happy to get the best of them.

2. If you are employed, keep focused on your satisfaction even if this mean changing jobs, position, fields or may be leaving all together and do your own job/boss.

How is your career trip?

A professional career is different for each one, some will think of it as getting a job at a big company, and becoming one day an executive.. others will see it as working on a start-up even if it stills small during all its life!

What's the difference??

LET'S COMPARE THIS TO A TRIP..

You want to go by TRAIN? or take your CAR??

If you go by train, you'll relax and enjoy seeing the nature.. if you're travelling during the day.
Even if you don't know how to get to your direction, other are there to drive you.
If you sleep, you read a book.. you still tracking your path in your smartphone, the train keep going..

In the other side, going by car is much tough!
You have to know the directions, some times you have to make a U turn.. you can miss to turn.
If you know that road, after a while you'll starting enjoying.. stopping to take pictures, eating, or sleep at a motel.
You're free to do what you want as long as you know your path.. and it's easier now with GPS and Google Maps.

THE MORAL OF THE STORY..

It's up to you if you want to relax and keep others thinking about your future.. OR move on and enjoy your own life.

Tips to improve your innovation process

You think that you have good ideas? Really good ones? BUT you can never see them realize?!!

That's because we all have ideas all the time, and the difference is not there, but innovators have ideas as other BUT the difference that they believe in what they are having in mind.. SO before reading the rest of this post, be sure to believe in your ideas..

You ever meet with friends, talked about something great, like an idea how this restaurant or coffee shop should do, and you're saying that your idea will boost the owner's business.. you go home and you forget about the idea.. BUT great entrepreneurs will keep thinking about it, and if it's worth doing, he'll do it..

And it will not be your idea too!!

Because thinking correctly about new ideas should be split into two phases for better results:

1. Brain storming
At this point, just keep listing your ideas, and be imaginative.. Think about yourself being in a perfect world of your imagination. There is no limit to your thinking.
This way you'll enable the right side of your mind, and it will go full speed. And you'll enjoy all the pleasure of living in a fictive world.

See this to know more about the two sides of the brain Right vs Right Brain

2. Filtering
You made a story, a list of good ideas, really brilliant and sometimes foolish ideas..
Now it's time to filter, and see what's of your ideas are realistic and which is not.. which of them will present a potential project for you.
At this time, you'll use your left brain to think logically and measure the possibility that your idea can be done in your environment.

Separate the two steps, because the brain will focus on one of the two sides at the time, so criticize and ideas while brainstorming will enable your left mind and will interrupt the brainstorming process.

How you can realize the impossible?

Never wonder how special people can realize things that other can even not believe in it until seeing thing realizing.

So what make special people thinking about an idea, believe in it than doing it?

Don't follow the standard
It usually happen to intelligent and brilliant people who doesn't have experience in something, or not much experience. So those kind of people, when imagining a solution to problem, they start by innovating not by using conventional methods.

Be convinced by your idea
If you are a guy who will do never admit that he's wrong, that will not be the solution all the time. Be convinced don't mean that you will continue doing wrong things. But changing mind easily if it shows clearly wrong. And believing in what you think actually true.
It's not easy to explain, just keep in mind, that fundamental points are not easy to change and should be convinced in. And technics you use to get in your goal are changeable and very adaptable.

Think big
With the same analogy, you have to get two insights. One for life mission and the other as short time target.
Your life mission should be BIG, really BIG if you want to make it happen.. And here you have to REALLY believe in it.. Than doing it in steps, imagine that you're reading a success story about someone who did something similar to your mission. And imagine that you're in the story!! Is it possible?? In your mind, it should be.

Why you are are not going to leave you jobs?

Many people want to be FREE, build a business and make challenge, and getting a financial freedom. But only few, very few of them can really do that and really DO THAT!!!

So WHY NOT??

Many reasons can prevent someone of leaving full time job, and flying independently, and run a business.

The reason you're doing that
Are you really the person who wants to build a business? or you want just to do it because other did it and they became rich? If you want just to get the fruits, win more.. Than probably it's not the best choice for you because most of successful entrepreneurs are not ambitious by money at first but by the success!

You've been conditioned
You have a fixed schedule, start at 9 a.m and end at 5 p.m. so you have a full day.. Days are coming, and your idea still there! waiting for you, and following your schedule, you'll never do it.
And I learned from Tim Ferris (4 hours work week book) he mentioned that he think that the better thing can come to you is to get Fired!! And I agree! This will be the trigger to get out from the loop of routine.

You're afraid to lose money control
You have a fixed revenue monthly, leaving a job may disturb that, if you're paying back loans? You could be ruined if you fail! But not everyone can manage to leave a job and work part time until his start-up will get him money. For this, getting fired form previous jobs would be also a motivator.

I'll wait few months until I'll be ready
You have 3 years of experience, may be more, but you still saying that I'll wait until I get more experience with management, financials, human resources.. the list is long.. and my reply is.. Do Bill Gates, Steve Jobs, Zuckerberg waited for that?? You are getting it? You'll learn with your business.

ALL WHAT I MEAN BY THIS IS, NO TIME IS THE RIGHT TIME TO RUN A BUSINESS.. BUT ALL TIME IS.

Being your own Brand builder?

When lunching a business, you should not have enough money to spend on media, and Ads.. But still having your time, and your effort that can work on your side.. as much brands starts first from mouth-to-ear.. why not for you?

Your product will speak for itself.. but you too can do..

I learned much from the presentations gurus, and of course Steve Jobs.. That wouldn't be difficult, just go too Youtube and search for "steve jobs"..

What you should learn from him and others is focusing on:

Being popular, Being social
You reply to all emails, comments, requests and treat people as you're talking to your close friends. They will feel comfortable talking to you later, and if the conversation is public, that others may join if they found that you're welcoming them.

Being simple, reachable by everyone

Saying simple words, simple expressions will let everyone understand your message with less effort. And specially not annoying.

Check Fog Index, which is an index used to measure the complexity of a text.. you should get minimum index possible, and not exceed 10. (check this)

Show your ambition, and your passion

Do you feel OK to buy in a store where the guy inside is feeling asleep? bad lightening the area? not cleaning the floor? I don't think so.. And if you compare it to a place where the guy inside is smiling, showing you why you should buy something and making some demonstration to you?

That shows the ambition, so be Ambitious to attract people. We all are attracted by motivated persons.

Use Social Networks effectively

We hear more and more about social media and networking. And for many business owners specially start-ups, this is a non-expensive way and also a very effective to expand and do business.

'Social Media' is a name that don't agree with as it may be more than a media! It's a complete life style, a Way of living!

Any definition to use, the Social Media Networks are actually having a very great impact on everyone's life. And for sure, businesses are using this tools to reach a maximum of customers' niches. And if you are thinking about running a business, I bet that you're including in consideration going online.

Few years ago, it was about getting a domain name and being present there. Now without even thinking about a domain, you'll think about a Facebook page or a twitter account. Actually Logos are so important as names, sometime more.

WHAT IS GOOD WITH SOCIAL MEDIA?

What's great, is that all the social media is almost free. You can advertise something, talk about your product for free (email and web are too, but it's comparing to the old TV and Magazines media). So small business and big ones are at the same level. You can compete with a billion dollar company even if you are working from your mom garage using your brothers laptop!

This is opening a new dimensions of marketing and positioning on almost every market.

WHAT PROBLEMS YOU ARE FACING?

I said that the Ads and reaching the customers is not expensive and in some cases free. But, remember! if you were able to reach people easily than other will be able to do the same. The competition is getting bigger.

This is the challenge of Social Media and mastering it is key to the success of your business using those tools.

Social science specialist are using their tools and all what they read years ago, and no one was interested in. And they are putting all that in an applied form on Social Networks.

Take a look at Klout. Actually I find it a great tool that you can use to see more in depth how you are using social networks. If you are a person or a business, it will help you see your social impact with Internet.

It's not the only tools that you can find but getting there will give you a very good ideas about how to deal with social media that most people new know about.

KLOUT, WHAT THAT ABOUT?

It's a tool that analyse your Twitter, Facebook, Google+ and more social networks accounts and calculates based on your public activity:

The reach
It based on the people are getting your post. People included are from your direct network and the network of others who are broadcasting your post. This will calculate the number of people who sees your post even if he is in your network.

Amplification
It's how much your post is impacting people so they broadcast it. If someone do that means as both you are doing that your are doubling the effort. And the same if others are sharing. So the more people are sharing your post the most it's amplified.

Impact
Is the effect that you are making by your posts. You have more impact if people are reacting more to your post, commenting, sharing or doing something.

As you can see, the number of Facebook friends or Twitter followers can help but it's not a target itself. So, after seeing your profile and how you are affecting your networking you can see if you need to make a higher quality posts, seeking more followers or focus more on a segment of people.

Klout also offers a way to see on what topics you're more likely to influence on others. So use this wisely in order to focus on your business related topics.

Social Media Network is opening great doors to everybody, so, stay focusing to not loose control. And excel in something would help better than getting few from everything.

Outsourcing to a Virtual Assistant

I want to talk today about something recently is becoming not limited to executives and very busy guys. PERSONAL ASSISTANT, in a virtual way.

You may or may never imagined that you'll need somebody to help you, if you have the habit to work, mean that you are a technician in your field and you are working in an already established company, you are used to do things by yourself, or let it to the one who is supposed to do.

In the case of your personal life or entrepreneur business life, things are different, because you are the one who tells what to do and who will do it. In the simple case, You Will Do It.

SO, WHY NOT HIRE SOMEONE TO DO FOR YOU?

That's not so far as you may imagine. Not so expensive. And saves many time and stress.

NOW, you can hire a personal assistant for long time contract or per task. Thanks to the low outsourcing in India and the whole region.

You can know get help from someone starting from $1 per day! Yes that's true. Sure that it will depends on the tasks you're requesting, the skills required and the quality that you want. Starting from filling out forms, checking and classifying email to do business plans and project management.

If you want to check all that, you can see on Freelancer (picture bellow) where you can do both, working for others or hiring someone. Where now we are focusing on hiring. You can see on the first page all the skills list that you can get.

This website and some others similar are peer-to-peer linking which means that you'll ask for a freelancer, than you'll get replies and you chose the best one where you are responsible for the decision. (you have some tools as feedback from previous recruiters or some test scores that will help you see if the guy is able to help you really).

Others are a business that provides VA or other kind of help as BrickWork India OR Your Man In India which attributes to you a person to do the task. The good thing that you have the guarantee of the company, and if you're not satisfied with one VA they will find you another, or in case of someone is sick, they will find you one.

OK, BUT HOW CAN THIS HELP?

Sometimes you see that you have to do just the time you have, so no need for anybody that you pay!

But take a look, you are payed $20 per hour in your job and you have to book for a restaurant, check emails, make a reservation for your holidays.. and more. So why not hiring someone who can do that for you at $5 or less??

You'll save few time, and it depends on your vision of life.. You may see that you are saving $15 per hour while you'll not doing boring things! but you're hanging out with your friends, or having ice cream with you child?!

HOW ARE YOU SEEING THIS??

Sell a Service or Goods?

There is a big difference when you have an idea for a business.

You may know how to do something, you do it for others and get payed. Or have something to sell and deliver.

Each will give me some advantages but has it's cons.

Sell Services
The great about selling services is that you can run this kind of business with a minimum budget. No need for big investment. You still may need to pay for some charges like phone, transportation or printing..

Usually you have to start with a minimum experience that your customers will pay you for it. You may have to offer something that others can't do it, or you know how to do it better or in less time. If you can't provide that, than probably this is not the suitable business that you may run.

Another point to focus on, is that providing a service is related to the time spending. If you're the only person in the business, than you cannot serve 10 customers a day, each with tasks of 2 hours!! You may require to hire somebody. And hiring means you need to find the right person to provide a similar quality service than yourself.

Most of service based businesses fail because of this point, they start providing high services, and when growing the quality decrease. The main reason is that expanding the workforce, they are not able to keep the same level of execution. [If you come back to the book I mentioned before, E-Myth, you'll understand better what I mean].

If you could get through all those disadvantages than you can see a great profit. Usually profit is very high on any invoice!! Almost all the money paid by your customer is yours!!

Sell Goods
The classical way to do business, buy something and sell it with a profit.

You'll need first to buy something, manufacture or assemble it. So you'll need to invest money to buy. And not only that, as you're not sure that you'll sell all what you have and when.

You should know that selling something after 6 months and getting $6,000 in profit means that you have only $1,000 a month. and meanwhile if you have a 30% profit of the selling price, you are investing around $2,000 by month, means $12,000 is the money you are getting stuck in your warehouse until the deal is made and the payment received.

Some points will help you run your business faster:

• Get a product that sells fast and payments
• Not expensive goods with high profit margin (between $50 and $100) will be the best
• Goods that are not subject to expiration will help in the case you'll not be able to sell them.

The price of the final product is critical, you should be in the interval where customers are paying enough to get profit for you. And not be so high so the buying decision is not easy. This why a $10 product is not good because you're not able to get profit more than $5 per unit. And a $500 is difficult to sell, people with think twice before making the decision.

COMBINE

Mature businesses are usually combing both. They produce something, sell it. Than offer you to buy a warranty services. And guess what?? Warranty is much profitable as producing even if you'll find the prices are very low comparing to the product itself.

Today, with outsourcing, and virtual tools, you may run a Goods based business in a similar what than you run services! I don't mean the functional way but in the advantage.

You can outsource production, product development, warehousing, customers relationship, orders management. Your role will resume to your capacity of setting all this up and coordinate. And you'll pay your  partner as you go, when there is orders, mean that you're getting profit, than you pay per order all your partners. This model will be valid in someways and you can personalize it depending on your capacities, skills and location.

7 Softwares tools that you may need in your business

Your start-up business needs powerful tools, at the same time you want you are so limited in the budget.

So here is some great free tools or at very low prices:

1. Google Apps
My favorite applications when I'm looking for something free and most of the time with basic features.
With new interface upgrades of all Google Apps, many are being very interesting, also this would be your first step to the cloud computing. If you are asking how this will looks like? Just see how Google Docs are, you will understand.
Now, Google Apps is offering great tools with mail, calender, Docs (text editing, tables, presentations..), translator.. and more. The best thing is that all are connected together. And you can share between co-workers without even getting a server.
You can also use Google to host your business domain mail, and getting all Apps linked to it at a low cost.

2. BOX
This is growling fast. basically it was just a kind of document hosting. And it getting new features where you can sync your documents with local computer, phones and manage sharing.
Actually BOX is boosting the usage in a corporate for their services. So keep an eye on it, you can find your way with.

3. Insync
Great tool that sync all your documents on Google Docs right on your computer.
This works great, you can see updates almost in real time when you work on your documents online.

4. TeamViewer
It's a great tool that you can you to remotely access a computer where already installed.
Even iPhone or Android versions are available, so you can use your phone or touch pad where you're out to log in your computer/

5. SugarCRM
An open source CRM solution.
If you're providing customer support so you should probably think about a CRM. And if you're so limited financially than nothing is better than a great working open source.

6. Prezi
Great tool to make presentations.
It's very creative tool to make presentations, and download them to be run on your computer with Flash.
Great animations, and motions that you can use.
For free you can do that but you have to keep all your presentations public.

7. Zoho
Complete suite that included meetings online management, files management and mail hosting. And you can find much more.

What's an Offshore business?

You heard about OFFSHORE before?

It's used in oil companies, and you think that it's not related to you?

Check at Wikipedia and you'll find:


The term offshore company is ambiguous. It may refer to either:

• A company which is incorporated outside the jurisdiction of its primary operations regardless of whether that jurisdiction is an offshore financial centre (sometimes known as a non-resident company) i.e. a Canadian company may be 'offshore' for the purposes of a USA citizen ; or,[1]
• Any company (resident or otherwise) incorporated in an offshore financial centre, i.e. offshore jurisdictions

And what's interesting for me now is the second definition.

So, why going somewhere other than your place to register your business?
And what makes offshore financial centers so special?


The main thing is that those countries, in order to attract businesses, they don't collect taxes if you are not resident doing business registered in those countries but your business is out.

As example, if you are a US citizen resident there. And you have a business registered in Seychelles. Than all business activities are tax exempt.

That should be great if you want to move goods through countries as in the case of online business, consulting business and some authors and artists would do the same.

So what you'll really win?


Let's see a case closer..

Imagine that you are an author of a book, and you are from the EU.
Your books will be published through the world in other languages.

So in this case, you'll make a business which will own the rights of publishing your book. You gave it to your own company. And your company will sell those rights to publishers and get profits.

By the end of the year, you don't need all your profit as salary! You are hiring Consultants, Publishers, Ad campaigns or what ever.

Regular businesses will pay taxes from their benefits, in this case, you'll save this parentage of the profit.

Note. you should not forget about your personal revenue taxes in the country you're living in. This is something different from your business taxes.

If you think that off-shoring your business and you want to get in, check this, you'll be able to do all that even without leaving your home:
http://www.offshore-professional.com/

How much you should know to make the Move?

You want to be an Entrepreneur?

You dreamed all your life about being a Business owner?

You are learning all what relates to business and start-up, this post included.

BUT WHAT THAN?

Do you know enough to go for a trial?


Many people never run a business not because they don't want, but because they think that it's not a suitable time Right Now!

Did you ever said that you'll get some more experience, than running your own business? Statistically, you'll probably never gonna do that! Unless, may be get FIRED?! Because you'll never get enough experience, always there is something to learn, someone to learn from..

Most successful entrepreneurs never worked at any company before, or get fired. Why?!

Working and Learning from big corporation may help, but ignoring about how business is doing will let you think in a wide space, and force you to innovate your own way!

Don't be confused, what I said in my last post was about copying and you may say how I'm talking about doing things from scratch?!

Both are good in someways.

Because innovating will never guarantee that you'll be in the right way. And copying will not let you special.

Innovating is not about doing all from the beginning but about introducing innovating into something already done.

The world now is in a very developed situation and it's never gonna be easy to innovate and succeed unless you're very specialized.

Back to knowledge..

So what I should say that, if you're thinking about business, and you have some experience at any kind of business, that should be enough. Use your experience you have and start dreaming.

Dreams is the engine of all the innovations, and learning will come by time.

What's the next move for starter Entrepreneur?

If you are just making the first move, you may have a lot of ideas in mind, many ambitions and dreams that you want to realize as soon as you'll get chance.

If it's your first time doing that, doing your stuff, running your business. You may worked in many companies before, or may be only one. And now you want your own One. You worked with others, now you're alone.

So..

Where to start?

I can imagine, that if you worked for few companies before, than you're thinking to copy one of the tricks, some procedures, or may be copying templates of invoices, presentations and so on.

The thing that you are not starting for the ground. And don't care, everything starts with some Copy! Even Japan And South Korea did a lot of copy before doing their owns.

Copy others will save you much time, so don't be afraid of doing that, but be careful to not do illegal copy! That would returns you to the ground and it will be much difficult to start over.

Now, you may be imagining how your business will look like..

Copy the colors of McDo, the menu of Quick and something else from someone else.

All that still mind modeling you are doing, and you have to start..

You need execution, how you can make the move?


Doing things is much harder than making it in a plan, or imagining it. Because doing something requires the question, WHO?
And that may be you, or someone else.

There is few scenarios to think about:

1. First step is usually doing things by your own

This should be the case if you are starting a new business with a minimum budget. You don't have choice, your time is the only wealth you have.

2. You have much to do, and you need more time?

At this time, you'll understand that you are probably in the right way. You are generating work, and all your time is full. You time costs you money at the moment. You are doing extra hours, sleeping late, waking up early. Now, you need more time. So getting time of others is the solution. You have to hire someone!

3. You hired people, they are doing the job. What else?

At this time most of businesses stops. And this is the major error that keeps the life of the business short, Very Short sometimes.

At this point you are running your business as a machine. You ask someone to do something and he will do it. So, what will happen if you don't ask him? May be he will do, may be not!

A running business can be shown on a diagram. What ever the diagram is. They should be one. And it works!

But the business is called so only if by his own is able to continue living.

Take a look at your own diagram if you have one..

Now, define all the elements in.

If your business revenue is $X per month and you want to multiply by 10..

Than be sure that each element in your diagram can be too.

If you are the commander in your business and you have to orient everything, than you are an Element in the diagram.

YOU HAVE TO MAKE 10 OF YOURSELF.

To learn more about what I'm talking about, you may read this book:

Run your web store? All 5 steps

I already talked about some ways and steps that you may follow if you want to run a web store.

I want to make all that is a complete way to get all information gathered.

1. Run your Web Store.. it's possible

Sure that you need to believe that you're doing something possible, unless you'll do it in a wrong way. You have to see the whole concept and be sure that it's something doable.
You need to focus on all parts of the process and imagine yourself doing that. Is it possible? Read it


2. Get you Web store? Where to start?
You would need after to have a starting point, I tried to give you brief information about how to get your first step. Read it

3. Get your Web store? What to sell?

A critical point for some starters, is what product to sell? Marketing gurus say that a deal is made not with good product but a good marketing even if your product is not the best one! So focus also on your marketing tools. Read it

4. Run your Web Store? How you deal with stock?

If you want a home based business, sure you don't want to get confused how do you want to stock your goods, deliver, and guarantee all the success.
Outsource all that, and you'll be able to enjoy your home job. Read it

5. Run your Web Store? Manage payments?

Same here with payments, you have only to monitor all that and get everything automatic.
You have many options to use, go with the easiest way without make it hard for your customers. Read it

More options:

eBay or independent site? How to decide

You'll get chance to use eBay, it's easy and not expensive, check this and see if it can fit your expectations. Read it

How to be effective with Facebook Ads

Put this online, and make people know about you. Run an Ad! Read it

How to be effective with Facebook Ads

Facebook actually is the most visited website, and almost everyone is in and for long hours. So that's obvious that Ads there are very helpful. So let me give you a brief about how to use FB Ads to promote your website or Facebook Page.

Bellow on the Facebook page you'll find the link to advertising, which guides you to the list of all your current and previous campaigns.

Now you'll create your Ad and you'll be invited to mention the following:

• Destination which is the link you wanna ad, could be a page URL or even an external one, in the case to want to forward the clicks to your own page
• Type can be a Facebook page or event, or you can make it personalized as the latest post on your page.
• Bellow you can see all the details needed and also a preview that helps you get an exact overview.

Now the most important part in the Ads is the targeting, this should be the critical one in your whole campaign.

You'll need to mention:

• The countries where you want your Ad to be shown. You have at least to chose one.
• The age and the sex which depends on the content you have. This will help you make your audience the smallest possible.
• All the following will be good to make your Ad targeting a precise audience

The less audience you'll have the less your Ad will cost, just remember this

Many will think that getting a bigger audience is good, but that usually not True unless the content you have will interest all kind of people. And this is rarely the case.

Now, it's time to talk Money:

• Budget, which you can manage as a whole life time of the campaign or per day limit. This can help you get a close vision of your money spending.
• Schedule will help you focus on dates if you have an Ad about a special event, like Christmas shopping, which is not interesting showing it after Christmas Eve.
• Than, The pricing which could be by Click, or by 1000 impressions. The first will charge you if a user clicks on the link and the second will charge you once your Ad is shown 1000 times on any of your audience pages.

CPM and CPC are not so different as their costs are usually calculated to make a click cost close to 1000 impression.

But, I believe it could be used in your advantage if:

• You are sure that your logo and message are enough attractive, so you use the CPM rating.
• If not the case, better to go through CPC.
• If you're not sure that both can be OK for you.

To make the best choice, I would recommend you to use both, within two campaigns with the same message. And you compare the results after one week.

keep an eye on the up right of the page where your audience criteria are shown. And the total audience too.

It's usually recommended to create more than one campaign, up to 5 or 6 while trying to change:

• Picture on the Ad
• Message in the Ad
• Target audience
• Budget and Bid

Now, you can order your Ad, and wait for a while until it will be running.

Than you can follow all the campaign advancement:

• The impressions on the target pages
• The Reach which is the number of individuals who get your Ad (many be more than once)
• Clicks on your Ad
• And more details in a form of graphs

I hope that you enjoyed this, I wish I'll give more advice so you will make your campaign very successful.